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SAE Media Group is proud to announce its 7th Annual Social Media In the Defence and Military Sector. The event will be held in London on the 6th and 7th December 2017.

Social Media has become an increasingly vital tool for the Armed Forces in the 21st Century. Not only in order to reach a wider and younger audience globally for recruitment and information purposes but as a new front in warfare. What soldiers post online can be crucial to winning the hearts and minds of local populations. Therefore today’s militaries and defence organisations must be competent in all social media channels as well as aware of the inherent dangers when posting online. Despite the risks involved, there are some important opportunities that militaries and the defence community can utilise when it comes to social media as a platform for intelligence gathering, branding, marketing and recruitment.

This industry leading event will explore the most successful recruitment projects from international militaries; look at the external considerations for social media usage; both a UK perspective and international perspective on content creation for communicating missions, values and selected activities; and broader social engagement with military and defence social media.

Social Media is a constantly evolving communication outlet for any industry and has only recently seen military and defence organisations tapping in to this tool on a scale of comment – as a consequence most militaries are still lacking in any notable form of social media strategy or operational outfit specific to these platforms of communication. Social Media is therefore still a big area in need of knowledge sharing for the community.

Building on the topics of last year, 2017 will provide more of a focus on the actual platforms and tools that the military and defence sector can utilise for various end goals, from recruitment; branding and marketing; to frontline operations and intelligence gathering. The face of social media is constantly changing and adapting to current trends, fashions, and threats and this is something that is important to any modern industry to understand, especially the military and defence sector. 

• State & local government officials in Communication / PR / Digital media roles
• Social Media Management Software
• Content Creation / Management Services
• Mobile Apps / App Development
• Social Networks
• Analytics / Measurement Software
• Social Listening / Monitoring Tools
• Content Management Systems / Microsites
• SMS Alert Services
• Email Marketing Automation Platforms

Previous Attendees Include:

7th Army Training Command; Advanced Tactical Resources Limited; Afghanistan Border Police; Airbus Group; Analox Military Systems Ltd; Army Headquarters; Army Media & Comms ; Barisan Nasional; British Army; Cranfield University; CyTech Solutions ; Czech MoD; Defence Academy of the United Kingdom; Defense Media Activity; DND - Public Affairs - Director General of Marketing and Web; DSTL Porton Down; EU Naval Force; FNSS Savunma Sistemleri A.S.; Guy's and St Thomas NHS Trust; IHS Janes; IHS Jane's; INVISIO Communications; IOM Tajikistan; Irish Defence Forces; Italian Air Force; Italian Defence; Janes Information Group; JMRC US Army; Kelvin Hughes Ltd; Kripos; Leonardo Company; Military Academy at ETH Zurich MILAC; MINDEF; Mindef Singapore; MINDEF, Singapore; Ministry of Defence ; Ministry of Defence, Finland; Ministry Of Defence, Singapore; MKU Limited; MoD; MOD Austria; NATO MARCOM; NATO Shape; NATO STRATCOM Centre of Excellence; NATO/SACT HQ; Nexter Systems; Nigerian Navy; Northrop Grumman Uk Ltd; Norwegian Armed Forces Media Centre; Oreet - International Media; QinetiQ; Republic of Singapore Navy; Royal Air Force; Royal Norwegian Navy; SAAB AB; SHAPE NATO; SHRM; Singapore Armed Forces; Tadaweb; Tajikistan Border Guards; Thales UK; Twitter; U.S. Army Europe; US AFRICOM; US Army; US Army Europe;

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Andrew Morton

Andrew Morton, Director of Social Engagement, SHRM

9:10 Opening Address: Update on this year's social media developments relevant to the defence and military sector

Andrew Morton

Andrew Morton, Director of Social Engagement, SHRM

  • Assessing the "State of Social"
  • What are the biggest challenges we are facing to-date?
  • What technology and disruptive factors will shape the next year and beyond?
  • What are the best practices that we can incorporate from the private sector in the defence and military industry?
  • 9:50 Keynote Speaker: Case Study 1: "A New Dawn" social video, immersive video and virtual reality recruitment campaign

    Pat O'Connor

    Pat O'Connor, Deputy Director, Defence Forces Public Relations Branch, Irish Defence Forces

  • Developing your concept
  • Content creation
  • Creating an online and offline 'buzz'
  • Focused and budget-conscious
  • Virtual reality; Immersive video; and 'Hero' content
  • 10:30 Morning Coffee

    11:00 Case Study 2: Successful military recruitment in the social web

    Dirk Feldhaus

    Dirk Feldhaus, Head of Marketing, Bundeswehr

  • The German Armed Forces as an employer brand in the social web
  • Case study "Dir Rekruten": How the YouTube series became a viral hit in Germany
  • How we use Snapchat to promote job opportunities
  • Lessons learned in the social web
  • 11:40 Using social media to engage the media

    Nathan Herring

    Nathan Herring, Social Media Coordinator, US AFRICOM

  • Monitoring social media during events and breaking news and determining reliable sources
  • Assessing social media narratives during a news event
  • Determining a response and connecting it with your organisation's media strategy
  • Engaging with news media on social media
  • Post-event evaluation and monitoring
  • 12:20 Networking Lunch

    13:20 Expreiences with social media and the Royal Netherlands Army

    Hans Damen

    Hans Damen, Director of Support, Royal Netherlands Land Army

  • Developments in Society 3.0
  • Hybrid warfare and social media
  • All politics are personal, what about Soldiering?
  • The end of #socmedia
  • 14:00 Perspectives from the UK Ministry of Defence on managing a successful external social media strategy

    Helen Craven

    Helen Craven, Head of Digital Strategy, Ministry of Defence, UK

  • Overview of how the UK Ministry of Defence utilise social media for recruitment and corporate purposes
  • Social media management at the individual services level and understanding the communications strategy hierarchy
  • Considerations of relationships between defence organisations and three Armed Forces and the challenges of maintaining a coherent strategy
  • Cross-government links and collaboration under the British government
  • 14:40 Perspectives from the UK Ministry of Defence on managing a successful internal social media strategy

    Robin Riley

    Robin Riley, Digital Transofmration Lead, Ministry of Defence, UK

  • New technologies and social media platforms that are being used by the Ministry of Defence for internal communication and collaboration
  • Managing the personal and the public communications space and the challenges this causes
  • Emergent use-cases for enterprise social media in UK defence
  • 15:20 Afternoon Tea

    15:50 Social media and the power of reputation for the defence and military sector

    Stuart Thomson

    Stuart Thomson, Head of Public Affairs Government and Infrastructure, Bircham Dyson Bell

  • Outlining the case for reputation management
  • The role that social media plays in brand reputation
  • Considering the risks of using social media and how to avoid collateral
  • Balancing communication channels on the social front for improved reputation health
  • 16:30 "When good pilots go rogue" - Unshackling an "Unofficial" social media strategy within the Military"

    Tim Davies

    Tim Davies, Hawk T2 Instructor and Requirements Manager the UK Military Flying Training System, RAF Valley

  • Why I created the first unofficial UK military blog
  • Pushing the boundaries to develop engagement
  • Speaking truth to power - The problem with middle-managers
  • How to know when you are doing it wrong
  • Fighting negativity and ignorance
  • 17:10 Chairman’s Closing Remarks and Close of Day One

    Andrew Morton

    Andrew Morton, Director of Social Engagement, SHRM

    8:30 Registration & Coffee

    9:00 Chairman's Opening Remarks

    Andrew Morton

    Andrew Morton, Director of Social Engagement, SHRM

    9:10 Keynote Address: The challenges and opportunities of social media in the Israeli Defence Force (IDF)

    Lieutenant Colonel (Res.) Peter Lerner

    Lieutenant Colonel (Res.) Peter Lerner, Former Spokesperson and Head of Foreign Press Branch, IDF

  • Influencers and the IDF social media strategy
  • Soldiers broadcasting the transparency of the ranks
  • Social combined with traditional media
  • 'Newsjacking' opportunities
  • Encouraging journalists to do your activity on social
  • Virality of 'bad news'
  • Emotionally appealing
  • Relatable
  • Available visuals


  • 9:50 The Department of Canadian National Defence's recent social media strategy

    Janice Keenan

    Janice Keenan, Director General, Marketing and E-Communications

  • Social media is the backbone of the Department of National Defence recruitment media plan to target Millenials and more specifically women and visible minorities
  • Tactics that will be used such as: YouTube, Instagram, convergent media, custom banners and so forth
  • Using social media platforms to link events to recruitment
  • Experimenting with Instagram and Live Streaming to demystify aspects of the CAF (Canadian Armed Forces), such as Basic Military Training
  • Assessing social media strategy so far, and impressions from current public engagement
  • 10:30 Morning Coffee

    11:00 Panel Discussion: Between "bots and people": The dilemma of efficiency versus a unique user experience

  • How do you engage with automation and is it relevant to the military and defence sector?
  • What are the professional and ethical dilemmas using automation and Artificial Intelligence (AI)?
  • How should we engage 'intimacy' with 'automation' in the future?
  • What future AI trends do you think we will witness that will influence your use of social media?
  • Lieutenant Colonel (Res.) Peter Lerner

    Lieutenant Colonel (Res.) Peter Lerner, Former Spokesperson and Head of Foreign Press Branch, IDF

    Andrew Morton

    Andrew Morton, Director of Social Engagement, SHRM

    Alexander Brand

    Alexander Brand, Branch Head Concept and Policy, NATO Centre of Excellence Defence against Terrorism

    Hans Damen

    Hans Damen, Director of Support, Royal Netherlands Land Army

    Ric Cole

    Ric Cole, Special Advisor, Federal Government of Somalia
    View Bio

    Jon Reay

    Jon Reay, Head of Strategy, E3 MEDIA LIMITED

    11:40 Exploitation of Social Media - a Counter-Terrorism perspective

    Alexander Brand

    Alexander Brand, Branch Head Concept and Policy, NATO Centre of Excellence Defence against Terrorism

  • Background on COE-DAT / Social Media project
  • CT analysis by the military - a black swan scenario?
  • Intelligence and Social Media - an unbridgeable opposition?
  • CT measures and Social Media - a possible outlook
  • 12:20 Networking Lunch

    13:20 Creating content for social media: What works to get audiences engaged?

    Jetmira Tershani

    Jetmira Tershani, Online Communication Manager, SAAB AB

  • Effective content strategy plans to stay ahead
  • Detailing what content works for the eclectic audiences
  • Channels
  • Media Formats
  • Targeting
  • How to 'boost' content once it is in the social domain
  • Understanding content success and analyzing feedback and participation
  • 14:00 Co-operation with YouTube influencer "Novritsch"

    Alexander Lintenhofer

    Alexander Lintenhofer, Head of Online Team, Austrian MoD

  • How the Austrian Armed Forces linked up with a youtube influencer
  • How we teamed up and integrated our new partner in our social media network
  • How we exploited Novritsch's 2,000,000 followers
  • How both partners managed to profit
  • 14:40 Afternoon Tea

    15:10 Social Media as a counter-propaganda tool

    Ric Cole

    Ric Cole, Special Advisor, Federal Government of Somalia
    View Bio

  • Counter-propaganda - the forgotten Info Ops discipline
  • Social Media - the weapon of choice (or not?)
  • Case Study: Countering Al-Shabab communications in Somalia
  • Lessons (not) learned - Wrong audience, wrong channel or wrong message?
  • 15:50 Social media and the military

    David Denney

    David Denney, Professor of Social and Public Policy, Royal Holloway, University of London

  • Current and future use of social media technology by the military and their families
  • The impact of social media use of military personnel and their families
  • Operational and managerial challenges created by social media in the military
  • Positives and negatives of social media use by the military
  • 16:30 "Project Cirrus" - Bringing technology together with human endeavour to fly higher, faster, further and longer

    Colin Jacobs

    Colin Jacobs, Managing Director, Immediate Future

  • What is Project Cirrus?
  • Reaching Ministry of Defence personnel
  • Global connectivity and DaaP (Defence as a Platform) resonance
  • Measuring success
  • 17:10 Chairman’s Closing Remarks and Close of Day Two

    Andrew Morton

    Andrew Morton, Director of Social Engagement, SHRM


    Branch Head Concept and Policy
    NATO Centre of Excellence Defence against Terrorism
    Head of Online Team
    Austrian MoD
    Director of Social Engagement
    Commercial Development Manager
    Managing Director
    Immediate Future
    Professor of Social and Public Policy
    Royal Holloway, University of London
    Head of Marketing
    Director of Support
    Royal Netherlands Land Army
    Head of Digital Strategy
    Ministry of Defence, UK
    Director General
    Marketing and E-Communications
    Online Communication Manager
    Head of Strategy
    Former Spokesperson and Head of Foreign Press Branch
    Social Media Coordinator
    Deputy Director, Defence Forces Public Relations Branch
    Irish Defence Forces
    Special Advisor
    Federal Government of Somalia
    Digital Transofmration Lead
    Ministry of Defence, UK
    Head of Public Affairs Government and Infrastructure
    Bircham Dyson Bell
    Hawk T2 Instructor and Requirements Manager the UK Military Flying Training System
    RAF Valley

    Official Media Partner

    Official Publication



    Preliminary List of Attendees - 2017


    Interview with Andy Green, Commercial Development Manager, E3


    #milsocialmedia Twitter Q&A with Colin Jacobs, Managing Director, Immediate Future


    Interview with Alexander Lintenhofer, Head of Online Team, Republic of Austria Federal Ministry of Defence & Sports Communicatio


    Interview with Harald Kvam, Digital Editor, Norwegian Armed Forces Media Center


    Interview with Stuart Thomson, Head of Public Affairs, Government and Infrastructure, Bircham Dyson Bell


    Interview with Brad Kimberly, Defense Media Activity, US Department of Defense


    Past Attendees for #MilSocialMedia 2016


    Media Partners

    Social Media Portal

    Official Media Partner

    The Social Media Portal (SMP) is a global news and information directory. Showcasing social media and related technology its free resources benefits academics, analysts, advertisers, businesses, marketers, PRs, researchers etc. Add your apps, blogs, press releases, campaigns, research, events and more for free. Keep up-to-date @smponline.


    Official Media Partner

    Elemental is a communications consultancy that simplifies global communications between brands and stakeholders. Elemental is a proven global content marketing, media relations, PR and social media specialist - integrating data, creativity and marketing. Learn more at Elemental and @elementalcomms for how we can sustain relevant visibility for your brand.

    Media Partners

    Int. J. of Web Based Communities

    Official Publication

    IJWBC offers research outcomes and state-of-the-art recommendations to practitioners - communication managers, public information service officers, webmasters and those responsible for online communities and social media policies. It publishes integrated scientific results so that further research may be targeted quicker and easier. Web-based communities and social media may be categorised as corporate, scientific, social and educational. Based on technological/societal trends, they are in permanent evolution and need constant critical reflection. Sociology, education, communication and philosophy issues are their main disciplines.

    Int. J. of Technology Management

    Official Publication

    IJTM aims to provide a refereed and authoritative source of information in the field of managing with technology, and the management of engineering, science and technology. It seeks to establish channels of communication between government departments, technology executives in industry, commerce and related business, and academic experts in the field.

    International Journal of Intelligent Defence Support Systems

    Official Publication

    IJIDSS proposes and fosters discussion on the development of novel computational intelligence techniques and their application to support systems used by defence personnel. The scope of application covers strategic, tactical and operational decision-making across the entire defence sector, covering areas such as intelligence gathering and analysis, capability assessment, tactics modelling and evaluation and logistics management as well as military systems integration and both semi-autonomous and autonomous systems.

    Int. J. of Internet Marketing and Advertising

    Official Publication

    IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

    Media Partners

    Inderscience Publishers


    Inderscience is a dynamic, leading, independent journal publisher. The company disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas. Inderscience offers over 35 years' experience in publishing and has succeeded in building a substantial collection approaching 400 high-quality peer-reviewed international research journals in both online and print formats. We offer a variety of ways to keep up-to-date with the latest published leading-edge research while our online collection represents a fully-searchable digital archive of around 60,000 articles.

    Asian Military Review


    Asian Military Review is ABC audited publication, read & discussed by key decision makers & advisors to Asia Pacific militaries. Published since 1993 it’s widely recognised as authoritative provider of unbiased & objective information to Asian military. Editorial content comprises capability analysis, special reports & relevant news coverage from the region. AMR provides information, opinion & facts allowing military professionals to track & understand defence developments worldwide, concerning equipment, training, organisation & doctrine issues. The magazine is a proven source keeping military professionals up to date on national & international defence & security issues.

    Defense Conferences


    Market Research Media Ltd, a leading market research firm, provides comprehensive market research reports and forecasts to assist governmental and corporate decision makers understand the dynamics of world’s technology markets. Fortune 500 companies, US Congress and EU government bodies rely on our strategic insights.

    Warfare Today


    Covering today’s military in the modern battlespace, Warfare.Today is an online magazine and social media network devoted to current military operations and development, technology, defence news and security analysis. Warfare.Today draws on a massive range of sources to deliver holistic reporting across the defence and military sector for a growing and targeted audience. Using best practice SEO, Warfare.Today’s articles frequently rank on the first page of Google search results.

    Defence and Security Alert


    Defence and Security Alert (DSA) is the first and only ISO 9001:2015 certified, world-class monthly Indian magazine in defence and security journalism. Covering a strictly research based spectrum of dynamic scenarios in India and challenging horizons beyond national borders, DSA is the only Indian defence magazine available on the intranets of Indian Air Force (IAF) and Border Security Force (BSF). DSA is an ideal platform in this domain to showcase your products, services and cutting-edge technologies. DSA is very extensively circulated among key policy and decision makers in the federal and 28 state governments and corporate world in India and worldwide through print and online editions.

    21st Century Asian Arms Race


    21st Century Asian Arms Race (21AAR) is an online resource for conflict and security related information specific to Eurasia. 21AAR's editorial style and open source approach to gathering public intelligence ensures a unique and independent presentation of events in real-time.

    Social Media Examiner


    The world’s largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate more brand awareness and increase sales. Social Media Examiner hosts the popular Social Media Marketing Podcast and the industry's leading physical conference, Social Media Marketing World - http://www.socialmediaexaminer.com

    Homeland Security Corporation (HSRC)


    HSRC provides premium off-the-shelf market reports on present and emerging technologies and industry expertise, enabling global clients to gain time-critical insight into business opportunities. All reports include in-depth information and analysis of emerging markets, technologies, and industries broken down by geography, market, vertical, technology, product, and revenue stream. Our reports support Homeland Security & Public Safety communities worldwide in their strategic decision-making process, providing up-to-date market knowledge, analysis, and insights. HSRC offers customized research services geared towards providing our clients with clear, actionable recommendations designed to empower decision-making and to help exploit emerging opportunities in the market. The customized research services provide a deep analysis of specific markets and eco-systems, target geographies, strategic segments and verticals, competitor analysis and technological benchmarks. The custom research services are provided as an ad hoc assignment or as an ongoing service.

    Visibility Magazine


    Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.



    Epicos is a global, multifaceted portal providing Aerospace and Defense industries around the world with business intelligence and active support to access opportunities on international procurements, industrial cooperation and offsets. Epicos has carried out extensive industry analysis and mapping of capabilities of A&D Industries and offers this knowledge to its members helping them to identify business opportunities and to build strategic alliances. Additionally, Epicos supports the global A&D industry through a wide range of on-line services and products including but not limited to: a large online procurement database, an updated Business Directory, an e-library with extensive information regarding procurement and offsets processes systems and an up to the minute news database.



    Professionals in the Aerospace & Defence market use the ASD Media internet platforms to:
    • Be informed on the latest market developments; www.asd-network.com
    • Find the latest business news; www.asd-network.com
    • Find the upcoming events; www.asd-network.com
    • Find companies and organizations; www.asdsource.com
    • Distribute news globally. www.asdwire.com
    The ASD Media platforms are well known and used intensively, your company is able to benefit from these large numbers of users. Be informed with ASD-Network; Create exposure for your company with ASDSource, distribute your news with ASDWire or advertise with us, build your brand and increase traffic to your company’s website.

    For more detailed information please contact with: ASD MEDIA

    Defence Suppliers


    Defence-Suppliers provides a unique platform to present your latest equipment and systems to the world's defence and security industry. We are a key information resource for MODs, DODs, decision makers, governments, prime contractors, service chiefs, defence ministers, police forces and system integrators. Delivering a comprehensive breakdown of products and services from leading industry contractors, with up-to-date news and press releases when developments occur. With links to all the major industry events, the portal provides an opportunity for visitors to develop international relationships and generate new business opportunities.

    Your Defence News


    www.yourdefencenews.com is designed to provide CEOs, MDs, Business Development Managers, Engineers and Technical Buyers with up-to-date industry and project information.

    Over 300 companies within the industry send press direct including the likes of BAE Systems, Northrop Grumman, Boeing, General Dynamics and Lockheed Martin.

    Global Defence Technology


    Global Defence Technology is the essential reading material for decision-makers in the defence industry, bringing you the latest news and insights in an exciting, interactive format. Produced by a team of experienced editors and contributors, this monthly magazine takes an in-depth look at defence procurement, market developments and the latest defence systems for land, air and sea. From major international equipment programmes to the next-generation technologies being developed in the labs of militaries and private manufacturers, GDT is keeping a finger on the pulse of the global defence industry.



    The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.

    Military Systems and Technology


    Military Systems & Technology is a comprehensive web portal, design agency and publication designed for the International Defence & Aerospace Industry. It is a source of daily information for Manufacturers, OEM’S, System Integrators and Contractors. We even have Government & Military Readers. The portal encompasses all aspects of Military equipment, technology, design and services. www.militarysystems-tech.com info@militarysystems-tech.com +44 (0)1392 881545

    Soldier Modernisation


    Soldier Modernisation (SoldierMod.Com) is an authoritative policy and technology publication for the international defense community, serving the integrated equipment needs of the dismounted soldier and marine in operations today and the fielding of Soldier Modernisation Programmes over the next few years. SoldierMod.Com is designed to provide insights into how decision makers plan to transform operations in the areas of survivability, sustainability, C4I, lethality and mobility; managing the balance between the promise of 'leap-ahead technology balance and mature cost effective solutions. SoldierMod is distributed in many formats which will include an 50 page journal 10,000 copies BPA Audited, twice annually , in January and June Our Website www.soldiermod.com , Has a 24 hour news service , anytime ( currently at over 20,000 individual visits per month ) . We also have an online technical forum where anyone in the industry can ask us strategic or technological questions , our partners and experts will respond directly back.

    Homeland Security Technology


    Armada International


    ARMADA INTERNATIONAL is leading defence magazine which reports on and analyses defence systems, equipment and technology. Together with its Compendium supplements, ARMADA provides defence planners in the militaries, in government, in procurement and in the defence industry itself with the information they need to plan their strategies.



    Exclusive.org is an event marketing platform and collaborative dashboard facilitating exchange of event information, engagement and exposure to targeted audiences through creative digital storytelling. https://www.exclusive.org

    Copthorne Tara Hotel

    Scarsdale Place
    London W8 5SR
    United Kingdom

    Copthorne Tara Hotel

    The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

    The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.




    speaker image






    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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