Don’t miss the Future Armoured Vehicles Survivability post conference master class hosted by conference chairman Brigadier (Rtd) Simon Deakin, Former Director Force Development, British Army Headquarters and his Clinch Associates colleague Louisa Scott. The aim of the master class is to help leaders make an impact through effective communication.

Primarily, an interactive session where delegates are given insights into verbal and non-verbal communications, with an opportunity to practice in front of a camera and to receive feedback. The session will be started and finished with elements of context essential to leading: purpose, end state and strategy.

This workshop is ideally placed to help the armoured vehicle communities senior leadership gain an advantage in their leadership style through the art of enhanced communication skills.  Clinch Associates has a breadth of knowledge in helping develop leaders to be more effective in both strategy and communication across a multitude of industries and sectors.

If you are a leader who would like to develop greater communication skills to help enhance your business's performance, this is a master class you cannot afford to miss.

Workshop LEADER


Brigaider Simon Deakin OBE

Former Head of Director Force Development British Army , HM forces

Simon has considerable leadership, mentoring and coaching experience having led people and organisations in highly complex and demanding environments around the world.

After completing a degree in International Politics and Strategic Studies, Simon spent 34 years as a British Army officer, both in an operational context and as a senior strategist, including a role as the Deputy Director of Strategic Policy and Planning in the Headquarters of United States Central Command.

Simon has led high performing teams for most of his career and now coaches senior leaders and leadership teams across both private and public sectors, globally.

Simon has a wealth of experience in people development and evaluation, and supports organisations in formulating and developing leadership competences. He coaches individuals and teams in strategic thinking, formulation, processes and planning.

He is highly experienced in decision making, negotiation and risk assessment techniques and coaches leaders to be more decisive and deliver greater impact.

Throughout his career, Simon implemented and advised on major organisational transformations, cultural integration and change management initiatives, often in highly challenging environments.

This included acting as the interface with McKinsey as part of a Ministerial-level structural change programme.

Simon has lectured on Strategy and Leadership and recently delivered a TEDx talk in London.

Simon's coaching style is open and warm. He builds close, thinking partnerships with his clients.

Education, Qualifications, Professional Memberships:

HM forces

About Clinch Associates

We are a London-based team of highly experienced Executive Coaches and Leadership Development experts, supporting our clients globally.

Our philosophy

To enhance the quality of leadership and leadership efficacy within our client's organisations, through focused coaching engagements and leadership development.

Our purpose

To coach the business leaders of today and of tomorrow, towards improving and enhancing individual and organisational performance, growth and renewal.

Our strategy

We combine considerable commercial experience and coaching expertise to provide relevant process and content to our engagements. Our techniques are practically and theoretically grounded in the science of human performance drawing from psychology, neuroscience, organisational development, business management, and leadership research.

We aim to form long-term partnerships with our clients - with the people we coach and with the organisations in which they lead. We continue to witness the tangible and transformative power of coaching across the globe.

Workshop programme

9:00 Registration and Informal Networking

9:15 Clinch Associates Welcome To The Master Class Audience

9:30 Introduction and Context: Leadership does not take place in a vacuum, there should be an end state (target), strategy and plan to get there. These are what leaders communicate and drive their teams to achieve.

9:45 Impactful communication – importance of non verbal and verbal cues -Practical exercise with cameras

11:00 Coffee and Refreshments Break

11:15 Impactful communication – importance of content-Practical exercise with cameras

12:20 Question and Answers

12:30 Conclusions and Final Thoughts

12:45 End of Master Class


Grand Connaught Rooms

61 - 65 Great Queen Street
London WC2B 5DA
United Kingdom

Grand Connaught Rooms

Grand Connaught Rooms is one of London’s most impressive, stylish and opulent event venues. Situated in Covent Garden, the Grand Connaught Rooms features the iconic Grand Hall, a sophisticated Champagne Bar, the indulgent Tempus Restaurant and is a stunning, sought after venue delivering a real wow factor. Located just a 5 minute walk from Covent Garden and Holborn underground stations, 15 minutes from King’s Cross St Pancras and Euston train stations and accessible to all London’s international airports the Grand Connaught Rooms enjoys an unrivalled central London location



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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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Opening Hours: 9.00 - 17.30 (local time)
SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
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